In order to persuade, we need to understand ourselves and others.

Persuasion is not about being pushy. Persuasion is about looking at the problem from the other person’s perspective and then explaining your own views in order to influence their decisions.

If you want to be persuasive you need to be able to understand yourself and your reactions as well as understand other people’s perceptions. The DISC model groups four common behavioural patterns found universally in all people on earth. This simple four quadrant model is used to articulate the common ways that all human beings tend to act and communicate.

Here are the four different personalities and their characteristics.


D – Dominance

Direct & assertive

People who are high in the D quadrant tend to be task oriented and extroverted. They may be described as ambitious, driven, decisive, competitive, strong-willed, pioneering and aggressive.

I – Influence

Outgoing and talkative

People who score high on the I scale are more outgoing, extroverted and people oriented. They can be described as sociable, demonstrative, trusting, enthusiastic, persuasive, talkative and impulsive.

S – Steadiness

Easy going & amiable

People who score high on the S scale are more introverted and people oriented. The may be described as relaxed, non-demonstrative, stable, passive, patient, consistent and predictable.

C – Compliance

Precise and analytical

People who are high on the C scale have high attention to detail. They can be described as careful, cautious, neat, accurate, firm, systematic and diplomatic.

A little advice:

By now you probably have an idea of which quadrant you align with. But before you self diagnose may I suggest that you take a simple online test to give you more of an objective view.

Many years ago when I first read about DISC, I assumed that I was an ‘I’ profile. It was only after an extensive DISC profile test that it became clear that I was a ‘D’.

I wish I had known this information before, as it explains why I feel frustration at ‘all talk and no action’ meetings as well as my dislike of structure and routine.

DISC Advanced

To really understand your strengths and weaknesses, DISC Advanced is the way to go.


DISC Advanced provides you with far greater detail and a 20 page report with a SWOT analysis and recommendations for working with your strengths.

As an Accredited DISC Advanced facilitator I can help you and your team uncover the benefits of self understanding.

Sharon Ferrier

Sharon Ferrier

Sharon Ferrier, through her business ‘Persuasive Presentations’ consults to organisations and individuals who have a need to improve their communication, presentation skills and confidence in public speaking.
Sharon Ferrier

All Good Presentations Start With a Confident Speaker

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