The Rules of Attention

The Rules of Attention

I was delivering my Persuading Up workshop this week and we were talking about persuasive writing. As you know I’m a big fan of clarity, but one participant said her director took it to a new level.   “My communication needs to be delivered in three...
Why Don’t They Trust Me?

Why Don’t They Trust Me?

This was the exasperated question from one of my participants in a recent presentation skills workshop.   A room full of highly intelligent aeronautical engineers, all fresh graduates starting their careers with a major Defence contractor — and one of them had finally...