Do you want to get your message across quickly and consistently across the organisation?
Try the iceberg analogy.
I was working with a client in WHS recently and they wanted to roll out a clear message across the company. ‘How do we roll it out consistently?’ he asked.
I had a flash back to my years in sales and working with the marketing team with a product launch.
We came up with
Must say…
- The important facts and evidence
Should Say…
- The story behind it to increase engagement and make it memorable
If you have time say…
- Ask questions and get their thoughts about the product and how they would use it.
Here’s an example
Must say – Facts & evidence
The trailer coupling hook was missing a pin – this is not acceptable.
Should say – Stories
Explain the lead up to the event, describe what went wrong and what the outcome may have been if the 3-tonne trailer had come detached from the truck.
If you have time – Workshop it
Get your team to discuss and produce solutions for preventing it happening again.
Try it in your next meeting and let me know how you go
- We Cannot Not Communicate - March 21, 2025
- Must Say - March 3, 2025
- Overcome Procrastination - January 17, 2025
