Why you NEVER want to read your speech!
I want you to try something for me next time you’re alone. Stand up and hold a book at waist height and read it out loud. Listen to what happens to your voice. When you lower your head your voice gets squashed and vocal variety is reduced. It’s also harder for people...
Authority vs Credibility – Which one will work for you?
Robert Cialdini in his book Influence – The psychology of persuasion, credits authority as one of the pillars of influence. He cites the 1963 Milgram experiment where volunteers were more likely to be influenced by an individual who they perceived had authority. The...
Ahhhh Charisma!
I know I have said it before many times: ‘People buy from people that they like, know and trust’ and here’s the thing – we all sell! Every time we speak we are saying “Listen to me, believe me, and please, do as I suggest”. Studies show the more charismatic you are,...
Don’t touch, tilt or tamper!
I was delivering my workshop Staple it to their heads – how to make your training stick in Canberra last month and we were discussing memorable messages. The guys from the police training department shared the ‘Don’t touch tilt or tamper’ motto from the bomb squad....
Sharon Ferrier, through her business ‘Persuasive Presentations’ consults to organisations and individuals who have a need to improve their communication, presentation skills and confidence in public speaking.