Authority Archives - Persuasive Presentations

Authority vs Credibility – Which one will work for you?

by Sharon Ferrier | Apr 2, 2014 | Confidence,Persuasion,Speaking, Speaking

Robert Cialdini in his book Influence – The psychology of persuasion, credits authority as one of the pillars of influence. He cites the 1963 Milgram experiment where volunteers were more likely to be influenced by an individual who they perceived had authority. The...

Sharon Ferrier, through her business ‘Persuasive Presentations’ consults to organisations and individuals who have a need to improve their communication, presentation skills and confidence in public speaking.

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Authority vs Credibility – Which one will work for you?

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