Everyday persuasion #4: Social proof in action
You’ve landed in a new city with no internet connection and you’re craving an authentic Thai meal. You’ve heard there are great restaurants down by the wharf, so you wander there with your friends. Turning the corner, the smell hits you first — spicy, fragrant,...
The Rules of Attention
I was delivering my Persuading Up workshop this week and we were talking about persuasive writing. As you know I’m a big fan of clarity, but one participant said her director took it to a new level. “My communication needs to be delivered in three...
Why Don’t They Trust Me?
This was the exasperated question from one of my participants in a recent presentation skills workshop. A room full of highly intelligent aeronautical engineers, all fresh graduates starting their careers with a major Defence contractor — and one of them had finally...
Data vs Stories
Could you remember this number if your life depended on it? 0100312080 70 448104 I am convinced that I have a touch of dyscalculia. My friends will tell you — I constantly forget numbers and when I do remember them, I often mix them up. I have a feeling I am not...
Sharon Ferrier, through her business ‘Persuasive Presentations’ consults to organisations and individuals who have a need to improve their communication, presentation skills and confidence in public speaking.