7 Pillars of Crisis Communication
The acronym VUCA (Volatility, Uncertainty, Complexity and Ambiguity) was coined in 1987 and was based on the leadership theories of Warren Bennis and Burt Nanus. Fast forward 33 years and 2020 is setting a new standard of VUCA.The challenges we face are not only...
Build a rapport bridge
There is an adage in sales: “People buy from people that they like, know and trust” Most of us have had this experience: We walk into a store see exactly what we want and get excited because it is on sale, but the shop assistant provides poor service and frustrates us...
The one thing you need to be a better speaker
Last week I delivered Stand Up, Speak Up & Persuade for a new client and I sent out a questionnaire before the workshop asking them what their top three needs were. Any guesses as the number one need? Yep – confidence. You can see in the word cloud I...
Understanding your audience
Good presentations do not happen in isolation – if it’s all about you and your message, you are missing 50% of the equation.Persuasion means to win others over, not defeat them. In order to do this you need to uncover the audience’s wants and needs.Get curiousQuestion...
How design thinking can make you a better speaker
Design thinking is a framework for innovation. It focuses on the end user and encourages you to empathise and look at problems with fresh eyes. It makes you challenge your assumptions, unleash your creativity and expand your ideas. The Hasso-Plattner Institute of...
Sharon Ferrier, through her business ‘Persuasive Presentations’ consults to organisations and individuals who have a need to improve their communication, presentation skills and confidence in public speaking.