The Rules of Attention
I was delivering my Persuading Up workshop this week and we were talking about persuasive writing. As you know I’m a big fan of clarity, but one participant said her director took it to a new level. “My communication needs to be delivered in three...
Why Not You?
Last week Rachel Entrekin set a new record as the fastest person to complete the Cocodona 250 — one of the most brutal ultra marathons on the planet. Across 253.3 miles of desert and mountainous terrain, runners face more than 38,000 feet of climbing, remote trails,...
Everyday Persuasion – What Open Homes Taught Me About Saying Yes
Some of you may know that I have a weekend job helping my husband Brenton at his open inspections. With a big house at a first open, we can sometimes have up to 50 people visit in a 45-minute window. I am the ‘meeter and greeter.’ I dog-sit puppies, corral...
How TO Get Clients To Say Yes
Getting to yes I met with a new client last week and came away with an emphatic ‘Yes!’ As I was driving home, I realised this was not accidental. It was crafted through persuasion. I use persuasive techniques without even thinking of them. If you want to increase...
Persuasion’s Evil Twin
When I first started my business over 20 years ago, I was trying to think of a name that encompassed what I did. I love alliteration and when during a brainstorming session the name Persuasive Presentations leapt out, I thought YES! Because great speakers do more than...
Sharon Ferrier, through her business ‘Persuasive Presentations’ consults to organisations and individuals who have a need to improve their communication, presentation skills and confidence in public speaking.