Authority vs Credibility – Which one will work for you?
Robert Cialdini in his book Influence – The psychology of persuasion, credits authority as one of the pillars of influence. He cites the 1963 Milgram experiment where volunteers were more likely to be influenced by an individual who they perceived had authority. The...
Tips for speaking up – Road rage in aisle three
A few weeks ago I was idly wandering the aisles of the local supermarkets, trying to find the mythical breakfast cereal that is both healthy and tasty when I came across a roadblock. An elderly gentleman had parked his scooter opposite a product display while he...
Sharon Ferrier, through her business ‘Persuasive Presentations’ consults to organisations and individuals who have a need to improve their communication, presentation skills and confidence in public speaking.