Authority vs Credibility – Which one will work for you?
Robert Cialdini in his book Influence – The psychology of persuasion, credits authority as one of the pillars of influence. He cites the 1963 Milgram experiment where volunteers were more likely to be influenced by an individual who they perceived had authority. The...
Public Speaking Tips – Five things good speakers always do
Want public speaking tips? Here are five things that good speakers ALWAYS do. 1.Set an objective Good speakers have a clear objective and a strong message. You know you have heard a great presentation because you can walk away from their speech knowing...
Sharon Ferrier, through her business ‘Persuasive Presentations’ consults to organisations and individuals who have a need to improve their communication, presentation skills and confidence in public speaking.