Facts Tell, Stories Sell

Facts Tell, Stories Sell

There has been a lot written recently about the importance of corporate stories (storytelling).  And there is good reason for this. One of my favourite quotes is “People buy on emotion and justify their purchase with logic.” Stories are sticky. By triggering emotion...
Persuasion – Perfecting your Pitch

Persuasion – Perfecting your Pitch

For several years now I have been speaking to the budding entrepreneurs competing in the Adelaide University eChallenge. The biggest challenge they face when preparing for their pitches is clarity. Most participants try to cram their 20 page business plan into a 5-7...
Why you NEVER want to read your speech!

Why you NEVER want to read your speech!

I want you to try something for me next time you’re alone. Stand up and hold a book at waist height and read it out loud. Listen to what happens to your voice. When you lower your head your voice gets squashed and vocal variety is reduced. It’s also harder for people...
This document will self-destruct in 10 seconds…

This document will self-destruct in 10 seconds…

Question: What do all these movie quotes have in common? • “Hasta la vista, Baby.” • “I’m king of the world!” • “May the force be with you” • “You can’t handle the truth!” • “Toto, I’ve a feeling we’re not in Kansas anymore.” • “I want to be alone.” • “After all,...
Make your stats sing!

Make your stats sing!

Maybe it is just me, but I start to hyperventilate when I see a wall of numbers. I then experience a rapid slide into narcolepsy when they say “Oh, the text is a little small… you may not be able to see this at the back.” If you are numerically impaired like me, this...