Facts Tell, Stories Sell

Facts Tell, Stories Sell

There has been a lot written recently about the importance of corporate stories (storytelling).  And there is good reason for this. One of my favourite quotes is “People buy on emotion and justify their purchase with logic.” Stories are sticky. By triggering emotion...
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Question: What do all these movie quotes have in common? • “Hasta la vista, Baby.” • “I’m king of the world!” • “May the force be with you” • “You can’t handle the truth!” • “Toto, I’ve a feeling we’re not in Kansas anymore.” • “I want to be alone.” • “After all,...