by Sharon Ferrier | Feb 24, 2015 | Speak up & Persuade
There has been a lot written recently about the importance of corporate stories (storytelling). And there is good reason for this. One of my favourite quotes is “People buy on emotion and justify their purchase with logic.” Stories are sticky. By triggering emotion...
by Sharon Ferrier | Jun 17, 2014 | Confidence,Persuasion,Speaking, Speaking, Speech Writing
I want you to try something for me next time you’re alone. Stand up and hold a book at waist height and read it out loud. Listen to what happens to your voice. When you lower your head your voice gets squashed and vocal variety is reduced. It’s also harder for people...
by Sharon Ferrier | Nov 27, 2013 | Speech Writing
Question: What do all these movie quotes have in common? • “Hasta la vista, Baby.” • “I’m king of the world!” • “May the force be with you” • “You can’t handle the truth!” • “Toto, I’ve a feeling we’re not in Kansas anymore.” • “I want to be alone.” • “After all,...
by Sharon Ferrier | Sep 24, 2013 | Speaking, Speech Writing
In the word of Maria from the The Sound of Music: “Let’s start from the very beginning, a very good place to start. When you read you begin with abc, when you sing you begin with do, re, mi…” When you prepare a presentation you begin with an objective. It is a simple...
by Sharon Ferrier | Jun 7, 2013 | Confidence,Persuasion,Speaking, Presentation skills, Speech Writing
Maybe it is just me, but I start to hyperventilate when I see a wall of numbers. I then experience a rapid slide into narcolepsy when they say “Oh, the text is a little small… you may not be able to see this at the back.” If you are numerically impaired like me, this...