You are you own brand

You are you own brand

Last month I had the pleasure of speaking at the YWCA SheLeads conference on how to build your personal brand. When most people think of a brand they think of this: But this is not a brand, this is a logo. The brand is the emotional response to the product and the...
Facts Tell, Stories Sell

Facts Tell, Stories Sell

There has been a lot written recently about the importance of corporate stories (storytelling).  And there is good reason for this. One of my favourite quotes is “People buy on emotion and justify their purchase with logic.” Stories are sticky. By triggering emotion...